Isabella leads the ABGF marketing team.
Isabella joined ABGF from Amber Electric, where she worked as a Growth Marketing Manager. Prior to this, she led the Marketing department at Halaxy, a SaaS platform in the healthcare industry.
Isabella has extensive experience supporting early growth businesses, having spent 15 years working with start-ups, advertising agencies, and global businesses working across the customer journey, from customer acquisition to onboarding, retention and loyalty.
Isabella holds a Bachelor of Communications, a Post Graduate Certificate in Marketing Management, and an MBA from Melbourne Business School (MBS) and Columbia Business School. She is passionate about diversity and gender equity, and volunteers as the President of the Women’s Alumni Network at MBS.
Before relocating to Melbourne in 2014 to join her husband, Isabella lived in São Paulo, Brazil, where she worked at advertising agencies across various industries and global consumer brands, including Converse, Snickers, Natura Cosmetics, and Yahoo.
“I witnessed first-hand how SMEs have the power to drive innovation and accessibility when my dad founded the first ISP in my home estate 25 years ago. I believe that, by investing in SMEs, we’re investing in a stronger economy with more jobs and a better standard of living for everyone. I love to use my skills and experience to support purpose-driven organisations, where I can see the impact of my work in transforming people’s lives and building a better place for all.”