A business’s approach to equity funding is intertwined with the markets in which they operate. Businesses in well performing industries, or that are disrupting an industry that’s otherwise stagnating, have an opportunity to use equity funding to their advantage.

Currently, businesses in niche technology industries such as artificial intelligence and cyber security are highly valued. Businesses operating in, or supplying to healthcare, manufacturing and defence are also well regarded and will have support from the government’s National Reconstruction Fund. And despite the cost of living pressures on consumers, tourism, travel and beauty products are still popular.

For example,  aviation and tourism business HMC Group, launched a new airline to meet travel demands across regional Western Australia.

Uncertain economic environments open new doors for strong businesses to win new work, acquire a competitor or increase market share. Some successful businesses buck market trends in slower performing industries by offering something unique, such as online home furnishings company, DIY Blinds, which provides custom-made blinds without bricks-and-mortar retail stores.

To make equity funding work for them, each business needs to consider how to leverage the opportunities in the market that present themselves.

There are many ways to receive equity funding, depending on a business owners’ circumstances and preferences.

Ordinary equity is the most common, where the investor and existing shareholders own the same class of shares, and the investor and business founders share the same fate.

Funding could also be provided in the form of preferred equity. Preferred equity can take many forms, for example, where the investor accepts some protection against potentially lower equity value (through a priority return), in exchange for potentially lower gains if the business flourishes. This may give an investor greater comfort and could allow the founder to retain a greater proportion of ownership.

Another option is a convertible note, a hybrid form of debt and equity. This offers businesses the benefits of debt funding, without the same pressure to make both principle and interest repayments, with interest payments typically accrued. This allows the cash flow that would normally be diverted to debt payments to be used for a business’s immediate growth needs. It also gives the founders the flexibility to repay the debt in the future.

Several business owners pursue equity funding when they want to diversify their business’s ownership. However, others may feel uncomfortable about giving up some of their business. Either way, business owners don’t have to compromise on their control.

Equity funding arrangements vary. Some investors, like ABGF, only take a minority share in the business, so business owners remain in control. And there are advantages to having an investor with ‘skin in the game’ – alongside the capital comes capability and connections, so businesses gain access to strategic advice from a partner with a genuine care for the business’s direction.

For example, Derwent Industries recently leveraged ABGF’s transaction execution support to help it acquire Mackay Rubber – expanding its ability to provide additional Australian-made industrial products to critical sectors.

An investor like ABGF also connects businesses to broader networks to help them grow. Capsifi, a software-as-a-service company, utilised ABGF’s connections with the appointment of a high profile chair and CEO.

There’s a lot for businesses to gain from an equity partner – and it doesn’t mean they have to compromise on their control.

There is no single approach to equity funding. Each business owner needs to identify what is best for their current business needs. Capital raising is a financial and psychological journey for business owners, and they need to be clear on what they want to achieve from their raise and their long-term vision for their business.