

Kelly Slessor
Kelly Slessor is a digital marketing strategist, AI expert and founder of Tribe Gen AI. With more than 20 years across technology, ecommerce and AI, she helps organisations unlock growth through practical, data-driven strategies, working with brands including Forever New, Uniqlo, Lendlease, Mirvac and Uber Eats, and supporting more than 1,000 small and medium businesses. She currently works with ABGF portfolio company Nexa Group. She is the author of AI for Ecommerce and a frequent AI commentator on Sky News. Kelly was recently named an NRF 2026 Retail Voice.
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